THE HOUSE OF FLYING BEAN

A globally famous piece of work that saw for the first time a joint investment between Mars China and Mars UK to land the global icon, Mr Bean. Creatively the script was developed in collaboration with AMV BBDO with shared responsibilities on crafting and supervision. Both markets then separately developed amplification content relevant to each market.

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• Although shot for China and UK initially, the film was later run in over 30 countries

• One of the top performing Snickers ads in the brand's history.

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In China, we also developed the following social campaign to amplify the idea: