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BENTO
Youtube
2018
Google doesn't exist in China? Wrong! It turns out that China is one of the biggest markets for ad spend on Youtube, so much so that Google have created a service to help Chinese advertisers spread their story and message out to other countries. But how to communicate the usefulness of this service to Chinese CMOs who feel quite alien when handling the West? We decided to tell a story that every young Chinese immigrant will be familiar with - that feeling of starting a new school and just not fitting in. The whole tale is told through a surprising creative device - his lunch box!
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Although only intended for B2B, the film was incredibly well received and Google are considering to use it for a more mass audience.
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