FEEL THE SILK

In 2014, we spotted an interesting trend on video portals for a certain type of video. These ASMR videos of people doing seemingly mindless things were racking up millions of views. They work by stimulation a sensory meridian in our brains that can trigger sensations of pleasure. Just like the pleasure we can get from eating high quality chocolate! So we put two and two together and hired one of the hottest stars in China to make our own ASMR video.

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It turns out we were one of the first brands anywhere in the world to do this. We even got approached by academics and ASMR research groups asking us for the data we acquired during our own tests. A very pleasurable experience.