What to do when the World Cup is on, and yet you're in a market which had some of the most draconian Covid gathering measures in the world? Well, meeting up to watch in public is ruled out, but inviting people to come over to watch with you is a bit awkward. That's because for young people in China's biggest cities, we discovered the average apartment size is only 15 sqm, with on average 3.2 seats. That's why we invented the Sit-Pack. A groundbreaking beer packaging design that pulls out into a flexible bench so all your mates can squeeze in, no matter how tight your living space. We launched these just in time for the World Cup semi finals and sold them as a special e-commerce limited edition using a livestream lifestyle influencer. All 30,000 units were sold out within 1 minute!

And by the next day, social media was blowing up with KOLs from all categories showing off how they used the pack. We even saw people reselling the pack on 2nd hand market places for up to 10x the original price.

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The Sit-Pack picked up a host of International and regional awards, including:

New York Festival 1x Gold; 1x Bronze

AME 1x Gold; 3x Silver

APAC Effie 1x Bronze

China ROI Best of Show 

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