ARTHUR LOUIS TSANG

Culture Maker. Creative Leader. Storyteller.

For almost two decades, I have been creating borderless work and cross-format stories that have influenced generations of Chinese consumers and millions of others around the world. Whatever the medium, I am driven by providing unique and entertaining experiences that have the ability to become popular culture and drive tangible value for the brands I work on. My background and education makes me a cross-cultural leader, combining experience running brands on a Global scale with deep understanding of the China market.

​

I currently hold the position of

Chief Creative Officer BBDO Greater China

Global Creative Lead (Mars Inc)

China Lead Global Team X (Mercedes-Benz)